Spain, Italy and France, allies for attracting tourists from emerging countries

October 1, 2010 at 4:38 pm Leave a comment

Spain, France and Italy, Europe’s top three tourist destinations, joined forces Monday to attract visitors from fast-growing Brazil, China and India under a joint “European Passion” logo.

The three nations will produce joint promotional material for the above mentioned emerging markets. Their cultural attractions, food and shopping opportunities will be highlighted.

They will also organise promotional visits for journalists and tour operators from Brazil, China and India beginning later this year to boost awareness of their attractions in these countries.

Spain, France and Italy were the most visited countries in Europe last year and Brazil China and India are part of the so-called BRIC countries, the top four emerging markets in the world.

Spain welcomed 52.2 million tourists last year, making it one of the most visited countries in the European Union

The four emerging countries, Brazil, Russia, India and China represent 40 percent of the world population and accounted for about half of global growth between 2000 and 2008.

Do you agree with this joint policy? Which is the best country to visit?

Each country has a specific charm to it and visiting all three of them in a row would make for a fascinating summer holiday.


Entry filed under: Economy, News, Spain Tourism. Tags: , , , , , , , , .

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