How hotels can engage guests through social media

September 20, 2010 at 1:22 pm Leave a comment

Hotels are increasingly using social media to pursue and engage their customers and potential guests, promote their brand, and institute customer service best practices in a variety of ways by leveraging website platforms like Facebook, Twitter.

The right way to engage customers is by building a close connection with current or potential clients. Some harmful techniques can be harmful for their brand. You have to constantly expore new ways to engage your customers.

What’s the basic thing you can do? Just monitor your brand online and review what people are saying about you. Mistakes get made in social media. To avoid brand damage, you have to remain active and engage in discussions.

In a world where there are hundreds of millions of users participating in social networks, many hotels are only recently catching on to the marketing potential and allocating the resources to make the plunge with targeted local strategies.

Such stratagies are intended to engage and not simply barrage social media users with flyers for room deals.

Social media influence can’t be accurately measured and it’s not about quantity or number of viewers, but it’s about quality and gaining the respect of your followers.



Entry filed under: Hotels, Real estate, Social Media, Tips. Tags: , , , , , , , .

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