Sol Melia seeks success in the USA

September 14, 2010 at 11:15 am Leave a comment

Sol Meliá, the leading hotel company in Spain and Latin America, has announced the opening of the Meliá Atlanta in the United States, under a management agreement, allowing the company to develop its growth strategy in the biggest market in the world and positioning its most international brand in one of the most important business destinations in the country.

sol melia hotelThe hotel was previously run by the Marriott Group and it will be taken over by Sol Melía as of the 15th of October. In total, the company has invested $35 million for bringing the hotel to brand standards. The hotel is located in the financial district of Atlanta and it is perfect for business travellers. The Meliá Atlanta provides 2,700sqm of conference rooms, event halls and also excellent leisure facilities.

This investment is part of a diversification strategy that Sol Meliá has committed to. The company has managed to extend its brand presence to the most dynamic markets in the world: Asia, major European capitals, the Mediterranean coast and the Caribbean, amongst others.

News source: travelio.net

Photo source: hotelchatter.com

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Entry filed under: Hotels, News, Real estate. Tags: , , , , , , , , , , , .

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